Italy Musk is one of the most luxurious scents I've experienced since I entered the bearded world. It truly smells Mediterranean as if you were in dining at Lake Cumo at a resort. It exudes sophistication while making you feel undeniably Mediterranean. You're not in America where there's this carnival scent. You're in Italy where the scent oozes in and out of your nostrils so elegantly that you feel tipsy like the leaning tower of Pisa. It's that good.